From the moment you arrived at West Edmonton Mall, this was not your typical mall experience. Valet greeted you at the mall entrance in bow ties and red suit jackets. Your host for the Fashion Show was none other than Canadian Television Celebrity and Fashion Editor, Jeanne Beker. For the first time ever, a custom white glossy runway transformed the infamous West Edmonton Mall’s Ice Palace skating rink into a New York-inspired, high end fashion show experience. Immediately following the fashion show, guests were transported to WEM’s Luxury Row via VIP golf carts for an exclusive VIP shopping experience. We are so grateful for the opportunity to execute the full event management of WEM’s first-ever Spring & Summer Fashion Show, in support of United Way’s All In for Youth.



Hosted by Canadian Television personality and Fashion Editor Jeanne Beker

Coordinated with Global Head Office Directors of luxury brands including Michael Kors, DKNY, Coach, Kate Spade New York, Tiffany & Co., Club Monaco and Stuart Weitzman

VIP invite-only event with a full capacity crowd of over 400 guests

Luxury Valet service greeted guests at the mall entrance before heading into their red carpet photo opportunity on the step-and-repeat media wall

Golf carts provided guests with a full VIP luxury shopping experience, transporting guests to WEM’s Luxury Row immediately after the fashion show

Custom 8 ft high white glossy runway built and set up in the middle of the Ice Palace for the first time ever, creating a high-fashion luxurious guest experience like you would expect at NY Fashion Week.