WEST EDMONTON MALL’S INAUGURAL SPRING & SUMMER FASHION SHOW
From the moment you arrived at West Edmonton Mall, this was not your typical mall experience. Valet greeted you at the mall entrance in bow ties and red suit jackets. Your host for the Fashion Show was none other than Canadian Television Celebrity and Fashion Editor, Jeanne Beker. For the first time ever, a custom white glossy runway transformed the infamous West Edmonton Mall’s Ice Palace skating rink into a New York-inspired, high end fashion show experience. Immediately following the fashion show, guests were transported to WEM’s Luxury Row via VIP golf carts for an exclusive VIP shopping experience. We are so grateful for the opportunity to execute the full event management of WEM’s first-ever Spring & Summer Fashion Show, in support of United Way’s All In for Youth.