My United Way Voice – United Way
Having huge success with our music marketing videos “Change Starts Here” and “United We’re Strong” for the incredible team at the United Way of the Alberta Capital Region, we had a little idea to put the call out to the community. Instead of creating songs with the organization’s key messaging and releasing that out to the community, what if we put the call out to the community of singers, rappers and spoken word artists to share their own voice against poverty? With that, in 2014, the annual singing contest called My United Way Voice was born. Culminating in the event management of Red Tie Gala 2018, the Top 3 artists had the opportunity to showcase in front of a sold-out crowd of seven hundred community leaders. The grand prize 2018 winner was Soap Box Duo, and they received $5,000 cash sponsored by Presenting Sponsor TD, $5,000 Demo Recording Deal with PlanIt Sound, and a brand new car, sponsored by our generous friends at Sherwood Honda.