Classically trained on the piano since the age of 7, and self-teaching any instrument I could get my hands on in my adolescence, it was clear from the beginning I had a passion for music. My continued passionate pursuit has given me the chance to run exciting events and concerts, execute creative marketing and promotional campaigns, and develop invaluable business relationships within a very diverse range of industries.
Moving into an extensive radio advertising background, I found myself perplexed by the idea of my clients spending tens of thousands of dollars annually on radio advertising, but having little say on exactly how their business brand sounded on-air. I saw room for improvement to provide customized and captivating creative exclusively for clients, a service that local TV and radio stations outsourced to places like Toronto, Vancouver, and dare I say, even Calgary. I put together a team of state of the art producers, fresh and exciting creative writers, and marketing gurus, to form PlanIt Sound.
At PlanIt Sound, we passionately believe in the people of our community. We pride ourselves in strong community ties, and supporting local initiatives and clientele. Rowena Manansala, our COO/President of Operations, has become an integral force in the community through 15 years of dedicated and self-less experience in working with at-risk youth and adults. Nominated for a “Women of Distinction” award by the YWCA in 2010, and awarded Avenue Magazine’s Class of 2011 Top 40 Under 40, Rowena’s partnership with PlanIt Sound has created opportunities to work successfully with clients like Western Canada Fashion Week, the Greater St. Albert Catholic School District and the Government of Alberta on exciting and influential initiatives that truly matter.
R.J. Cui - Awarded Avenue Magazine's Top 40 Under 40 2010 (Click image to view full article)
Rowena Manansala - Awarded Avenue Magazine's Top 40 Under 40 2011 (Click image to view full article)
